SUB-SAHARAN AFRICA & INTERNATIONAL MARKETS

Route-to-market
strategy for Africa's
next chapter.

Africa expertise. Built over decades. Delivered to you.

Professional business consultants discussing strategy in a modern office
What We Do

A rare and complete view of African FMCG.

Specialist route-to-market and commercial strategy, headquartered in South Africa.

Distributor Transformation

Distributor performance diagnostics, systems and atomization readiness, distributor benchmarking ,incentive and commercial structure redesign, capability building.

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Customer centricity

Understanding of customer needs, personalized and localized segmentations, Omni channel fulfilment and Shopper & retailer demand sensing , seamless supply chain execution

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Route-to-Market & Market entry

Channel and territory design, van-sales vs. pre-sell modeling, sales force sizing and effectiveness, trade coverage and outlet segmentation. Country and customercategory prioritization, regulatory and route-to-market feasibility, partner and distributor selection , launch sequencing.

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Diverse professional team collaborating on business strategy
Who We Are

35 years. One clear view of African FMCG.

Stephen Klopper's career spans the full spectrum of African consumer goods — from Sales Director at All in Sales, to nine years driving channel growth at Tyger Brands and Beacon Sweets, to leading Business Development for Sub-Saharan Africa at Johnson & Johnson.

At Mars, he spent seventeen years rising to Sales and Export Director, taking full commercial ownership of branded FMCG portfolios across African export markets.

The result: a rare, end-to-end view of building and scaling a consumer goods business across the continent — from channel strategy to continental export.

35Years Experience
5+WORLD-CLASS CONSUMER GOODS ORGANISATIONS
SSA & beyondSub-Saharan Africa & Export Markets
Our capabilities

Africa does not reward generic strategies. It rewards those who understand its complexities and know how to turn that complexity into competitive advantage.

Get In Touch

Let's talk about your Africa strategy.

Whether you're entering a new market, restructuring your route-to-market, or building an export strategy — we'd like to hear from you.

+27 (0) 62 901 1258
stephen.klopper@foundersthree.co.za
Cape Town, South Africa
Africa business strategy map