SUB-SAHARAN AFRICA & Southern Africa

Route-to-market
strategy for Africa's
next chapter.

Africa expertise. Built over decades. Delivered to you.

Professional business consultants discussing strategy in a modern office
Our capabilities

Africa does not reward generic strategies. It rewards those who understand its complexities and know how to turn that complexity into competitive advantage.

Diverse professional team collaborating on business strategy
Who We Are

35 years. One clear view of African FMCG.

Stephen Klopper's career spans the full spectrum of African consumer goods — from Sales Director at All in Sales, to nine years driving channel growth at Tiger Brands and Beacon Sweets, to leading Business Development for Sub-Saharan Africa at Johnson & Johnson.

At Mars, he spent eleven years rising to Sales and Export Director, taking full commercial ownership of branded FMCG portfolios across African export markets.

The result: a rare, end-to-end view of building and scaling a consumer goods business across the continent — from channel strategy to continental export.

35Years Experience
5+WORLD-CLASS CONSUMER GOODS ORGANISATIONS
SSA & beyondSub-Saharan Africa & Export Markets
WHAT WE DO 

A rare and complete view of African FMCG.

Specialist route-to-market and commercial strategy - headquartered in Cape Town, South Africa

Distributor Transformation

Distributor performance diagnostics, systems and automation readiness,distributor benchmarking, incentive and commercial structure redesign, capability building.

Customer Centricity

Understanding of customer needs, personalised and localised segmentations, Omni channel fulfilment, Shopper & retailer demand sensing, seamless supply chain execution.

Route-to-Market & Market Entry

Channel and territory design, van-sales vs. pre-sell modelling, sales force sizing and effectiveness, trade coverage and outlet segmentation. Country and customer category prioritisation, regulatory and route-to-market feasibility, partner and distributor selection and launch sequencing.

        Get In Touch

Let's talk about your Africa strategy.

Whether you're entering a new market, restructuring your route-to-market, or building an export strategy — we'd like to hear from you.

+27 (0) 62 901 1258
sklopper@foundersthree.co.za
Cape Town, South Africa
Africa business strategy map